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Customer.io

Up to 12 months free

Save up to $1,000

Marketing & Growth

Send targeted emails, push notifications, and in-app messages based on real user behavior. The messaging platform for product teams.

What you get

  • $1,000 in Customer.io credits
  • Behavioral email and push campaigns
  • Visual workflow builder
  • Real-time event-driven messaging
  • A/B testing and conversion tracking

Who can claim it

Early-stage startup, new Customer.io account

Questions

What is the difference between Customer.io and Mailchimp?

Customer.io sends messages triggered by user behavior (events in your product). Mailchimp sends messages to email lists on schedules. Customer.io is better for SaaS lifecycle messaging. Mailchimp is better for newsletters and broadcast marketing. They serve different use cases.

How much does Customer.io cost?

Customer.io Essentials starts at $100/month for up to 5,000 profiles. Pricing scales with profile count. Eligible startups can get up to 12 months free through the Customer.io Startup Program, with Essentials features and up to 30,000 profiles.

Does Customer.io support push notifications?

Yes. Customer.io sends push notifications to iOS and Android devices alongside email, SMS, and in-app messages. Multi-channel workflows can combine all channels in a single campaign.

Can Customer.io integrate with Segment?

Yes. Customer.io is one of Segment's most popular destinations. User events and attributes flow from Segment to Customer.io in real time, powering behavioral messaging without custom integration.

Is Customer.io good for SaaS onboarding emails?

Excellent. Customer.io's event-driven triggers are purpose-built for SaaS onboarding: send messages based on which features a user has and hasn't used, how far they've progressed in setup, and when they last logged in.

Does Customer.io have a free tier?

No permanent free tier. Customer.io offers a 14-day free trial. Startups with less than $10 million raised that have never been Customer.io customers can apply for up to 12 months free at https://customer.io/solutions/startups.