ActiveCampaign Pricing in May 2026

ActiveCampaign's pricing follows tiered subscriber-based structure: Plus from $19/month for 1K contacts, Professional at $79/month for 1K contacts + advanced automation, Enterprise custom-quote starting around $400/month. Real-world ActiveCampaign bills for SMB marketing teams land at $50-500/month for early-stage; mid-stage SaaS hit $1K-5K/month.

The Free Trial offer provides 14 days to evaluate. The strategic decision: ActiveCampaign's value is the depth of automation logic combined with CRM features at SMB-friendly pricing — Mailchimp doesn't match on automation, HubSpot is dramatically more expensive at equivalent scope. For broader marketing automation alternatives, HubSpot is the broader alternative — particularly with the 90% off Year 1 startup discount that makes HubSpot's all-in-one suite hard to beat economically for the first year. Mailchimp is the simpler alternative without the automation depth. Klaviyo dominates ecommerce specifically. ConvertKit (Kit) targets creators. Brevo (Sendinblue) targets European market with multi-channel bundling. Customer.io targets product-led SaaS with behavioral triggers. Drip targets ecommerce. Marketo and Pardot target enterprise marketing automation at significantly higher pricing. For specifically integrated CRM-and-marketing-automation at SMB-mid-market: ActiveCampaign and HubSpot are the two main competitors; the choice often depends on pricing, specific feature needs, and whether you'll commit to HubSpot's renewal pricing post-discount. Salesforce Marketing Cloud (formerly ExactTarget) targets enterprise. Engagebay competes at lower pricing. Ortto targets growing companies. Loops, Resend, and Postmark target transactional email rather than full marketing automation.