Amplitude Pricing in May 2026

Amplitude's standard pricing follows event-based custom-quote tiers: Plus plan from $49/month for small teams, Growth and Enterprise tiers from $1,500-25,000+/year depending on monthly tracked users (MTUs) and event volume. Real-world Amplitude bills for early-stage products land at $200-1,500/month; mid-stage SaaS with serious analytics commitment hit $25K-200K/year at Enterprise. The pricing model penalizes high-event-volume products (consumer mobile, marketplaces) more than B2B SaaS — Amplitude's per-MTU economics get expensive faster than Mixpanel for consumer use cases.

The $1,000 startup credit covers 6-18 months of mid-scale Amplitude usage. Eligibility focuses on accelerator-backed and pre-Series-B startups under $5M ARR. The credit applies to all Amplitude products including the newer Customer Data Platform (Segment competitor) and Experimentation. The strategic decision: Amplitude vs Mixpanel is the active comparison in product analytics — both are credible, choice often comes down to specific reports preference. Amplitude tends to win for B2B SaaS with account-level analysis needs and complex retention questions; Mixpanel tends to win for B2C and PLG products with high event volumes. The credit window is the right time to evaluate whether Amplitude's pricing tier matches your usage pattern — many teams discover their event volume scales faster than expected and migrate to PostHog (open-source alternative with bundled feature flags and session replay) at month 12-18. For teams committed to managed analytics with deep features, Amplitude's pricing tier is fair value at Series B+ scale.