Apollo.io Pricing in May 2026

Apollo.io's standard pricing follows per-user tiers: Free for 50 emails/month, Basic at $59/user/month, Professional at $99/user/month, Organization custom-quote at $149+/user/month. A typical 5-person sales team on Apollo Professional lands at $500/month; mid-stage 20-person sales orgs hit $2K-3,500/month. The pricing model bundles contact database access (250K-unlimited contacts depending on tier) with email-sequencing and CRM features.

The $500 startup credit covers 1-3 months of Apollo for typical small sales teams. Eligibility focuses on early-stage B2B SaaS startups. The credit applies to all Apollo products. The strategic decision: Apollo's value is the all-in-one bundling at SMB pricing — instead of buying ZoomInfo (data) + Outreach (sequencing) + Clearbit (enrichment) at combined $50K-200K+/year, Apollo bundles all three at $1K-5K/year for typical startup scale. For startup sales teams, Apollo is genuinely the right default through Series A. The credit window is the right time to validate Apollo's contact-data quality for your specific ICP — quality varies meaningfully by industry vertical and geography. For European-focused B2B sales, Cognism's GDPR-compliant data is stronger; for very-high-volume cold email, Smartlead and Instantly target deliverability-focused workflows that Apollo handles less aggressively. For most US/Western-market B2B SaaS startups, Apollo handles 80-90% of the sales-tooling needs through Series A.