Klaviyo Pricing in May 2026

Klaviyo's pricing follows tiered subscriber-based structure: Free up to 250 contacts (limited features), Email at $20/month for 500 contacts, Email + SMS combined tiers scale with subscriber count and SMS volume. Real-world Klaviyo bills for ecommerce brands land at $100-1,500/month for early-stage Shopify stores; mid-stage brands with 25K-100K contacts hit $500-3K/month.

The Free Plan offer covers basic ecommerce email marketing for very-small lists. The strategic decision: Klaviyo's value is the e-commerce focus combined with the Shopify integration depth — customer data, purchase history, and behavioral signals flow into segmentation that beats general-purpose email tools. For Shopify-anchored ecommerce, Klaviyo is the dominant choice. For broader ecommerce email marketing, Omnisend competes with email + SMS bundling at SMB pricing. Drip targets ecommerce with focus on segmentation depth. Mailchimp's ecommerce features have grown but remain weaker. ShopifyEmail bundles with Shopify natively at lower cost. Privy targets Shopify-specific email and popups. ActiveCampaign targets broader marketing automation including ecommerce. For specifically broader email marketing (less ecommerce-specific), Mailchimp, ConvertKit, and similar target wider markets. For specifically SMS-only ecommerce, Postscript, Attentive, and Klaviyo SMS target this slice — Postscript has gained share at higher-end Shopify Plus brands. For specifically WooCommerce or Magento, similar players target these platforms. For specifically Shopify Plus enterprise, Klaviyo dominates with strong enterprise features. Klaviyo's specific strength is the Shopify-anchored ecommerce email + SMS marketing automation.