Omnisend Pricing in May 2026

Omnisend's standard pricing follows subscriber-based tiers: Free for up to 250 contacts (limited automation), Standard at $16/month for 500 contacts, Pro at $59/month for 2,500 contacts with unlimited workflows. Real-world Omnisend bills for ecommerce brands land at $60-500/month for early-stage; mid-stage Shopify stores with serious automation hit $1K-5K/month.

The Free Plan offer covers basic ecommerce email + SMS marketing for very-small lists. Eligibility is broad. The strategic decision: Omnisend's value is the ecommerce-specific automation depth combined with the SMS-and-email bundling at SMB pricing. For Shopify and WooCommerce stores, Omnisend's pre-built ecommerce flows (welcome series, abandoned cart, post-purchase, win-back) deliver value out-of-box. The free tier is the right time to validate whether Omnisend's specific approach matches your store's marketing needs. For broader ecommerce marketing automation, Klaviyo dominates Shopify ecommerce with strongest integration depth and pre-built ecommerce flows. The Klaviyo vs Omnisend decision often splits: Klaviyo for default Shopify-anchored ecommerce; Omnisend for similar at slightly different pricing tier with strong SMS bundling. Drip targets ecommerce marketing automation with focus on segmentation. Mailchimp's ecommerce features have grown but remain weaker. Privy targets Shopify-specific email and popups. ActiveCampaign targets broader marketing automation including ecommerce. ShopifyEmail bundles email with Shopify natively at lower cost. For specifically SMS-only ecommerce marketing, Postscript, Attentive, and Klaviyo SMS target this slice. For specifically push-notification ecommerce, OneSignal, Firebase, and dedicated tools target this. For specifically SaaS-lifecycle marketing automation (different from ecommerce), Customer.io and Loops target SaaS specifically. The Klaviyo vs Omnisend vs Drip decision in ecommerce marketing depends on specific feature emphasis and pricing.