Sprig Pricing in May 2026

Sprig's standard pricing follows tiered structure: Free tier (limited active studies), Standard at $349/month, Plus at $799/month, Enterprise custom-quote. Real-world Sprig bills for product teams running in-product surveys land at $350-1,500/month for early-stage; mid-stage products with sophisticated in-product research hit $2K-10K/month at Plus or Enterprise.

The $500 startup credit covers 1-2 months of Sprig at Standard tier. Eligibility focuses on accelerator-backed startups with verified in-product research workflows. The credit applies to all Sprig services. The strategic decision: Sprig's value is behaviorally-targeted in-product surveys — trigger micro-surveys after specific actions (signup, feature first-use, conversion failure) rather than broad pop-ups. For PLG teams investigating drop-offs at specific funnel steps, Sprig generates qualitative insights that pure analytics tools cannot. The credit window is the right time to validate whether behaviorally-targeted in-product surveys match your research culture. For teams that want simpler on-site surveys without behavioral targeting, Hotjar Ask handles this at lower cost. For teams using Pendo, Chameleon, or UserPilot, those platforms include surveys bundled with broader PLG tooling. For pure NPS and CSAT, Delighted or Wootric (now InMoment) target those specific use cases at lower price. For B2B research beyond in-product (interviews, prototype testing), Dovetail and User Interviews handle those workflows. Sprig's specific niche is the behaviorally-triggered in-product survey — useful but narrower than competitors.