Auth0 Pricing in May 2026

Auth0's pricing follows tiered structure: Free for up to 25K MAU + basic features (recently increased), Essentials at $35/month + $0.20/MAU after 1K (B2C), Professional at $240/month for B2C + advanced features, Enterprise custom-quote starting around $500K+/year. Real-world Auth0 bills for production SaaS land at $100-2,000/month at Essentials/Professional; enterprise deployments hit $20K-500K/year.

The Extended free tier offer adds value to the already-substantial Auth0 free tier. The strategic decision: Auth0's value is the breadth of standards support (OAuth, OIDC, SAML, SCIM), the Universal Login UX flexibility, and the deep integration ecosystem expected in enterprise RFPs. For broader auth alternatives, Clerk has captured significant SaaS-startup mindshare with cleaner DX, pre-built React components, and B2B Organizations features. WorkOS targets enterprise SSO specifically (SAML, SCIM, audit logs). Stytch targets passwordless authentication specifically. Supabase Auth and Firebase Authentication target broader BaaS-bundled authentication. PropelAuth targets B2B-multi-tenant authentication specifically. Frontegg competes with PropelAuth on B2B. Descope is a newer Auth0-alternative with visual workflow builder. FusionAuth offers self-hostable authentication with generous free tier. Ory Network and Keycloak are open-source self-hosted alternatives. For specifically passwordless workflows, Stytch and Clerk lead. For specifically SAML SSO without full auth, WorkOS and BoxyHQ Jackson focus on this slice. AWS Cognito is the AWS-native alternative. The Auth0 free tier remains useful but pricing escalates significantly past 1,000 active users — for SaaS startups, Auth0's pricing is often the trigger to evaluate alternatives. For consumer apps with high MAU, Auth0 quickly becomes expensive.