Fathom Analytics Pricing in May 2026

Fathom Analytics's pricing follows tiered structure: $14/month for up to 100K monthly pageviews, scaling up based on pageview volume. Real-world Fathom bills for typical websites land at $14-50/month; larger sites hit $100-500/month.

The Free Trial offer provides 30 days to evaluate. The strategic decision: Fathom Analytics's value is the privacy-focused commitment combined with the simple-and-fast dashboard approach. The differentiator vs Plausible (the closest competitor) is specific feature preferences and pricing tier. For broader privacy-focused web analytics, Plausible is the closest direct competitor with very similar positioning — open-source, privacy-friendly, simple dashboards. Simple Analytics targets the same niche. Umami is the open-source self-hosted alternative — free if you run it yourself. Pirsch is another lightweight option. PostHog includes a privacy-friendly mode and is free up to 1M events/month — strong when you also need product analytics. Cloudflare Web Analytics is a free privacy-friendly option for sites already on Cloudflare. Matomo (formerly Piwik) is the open-source/self-hosted alternative with broader feature set than Umami. For teams who want full GA4 replacement at scale, Heap and Mixpanel offer broader product analytics; Mixpanel and Amplitude target product analytics rather than web analytics specifically. Google Analytics 4 remains free and powerful but with privacy/compliance complications. Fathom's specific niche is privacy-focused simple website analytics for teams who specifically reject GA4's complexity and tracking concerns.