Loops Pricing in May 2026

Loops's standard pricing operates on contact-based tiers: Free tier covers 1K contacts, Pro at $49/month for 5K contacts, Custom for higher volumes. Real-world Loops bills for SaaS lifecycle marketing land at $50-500/month for early-stage; mid-stage SaaS with 25K-100K contacts hit $1K-3K/month. The pricing model is meaningfully simpler than Customer.io — flat per-contact pricing without complex feature gating.

The $500 startup credit covers 12+ months of Loops Pro for typical early-stage SaaS. Eligibility focuses on accelerator-backed and pre-Series-A SaaS companies. The credit applies to all Loops services. The strategic decision: Loops vs Customer.io vs Mailchimp is the active comparison in SaaS lifecycle marketing. Loops wins on simplicity for SaaS startups — clean API, modern UX, focused on transactional + marketing + product emails without marketing-automation complexity. Customer.io wins on behavioral-segmentation depth for products needing sophisticated journey logic. Mailchimp wins on broad SMB familiarity but trails on SaaS-specific features. The credit window is the right time to validate whether Loops's simpler model handles your SaaS lifecycle needs or whether you'll outgrow it within 12 months. For pure transactional email separately, Resend (same company as Loops) handles the developer-API side; many SaaS teams use Resend for app-generated transactional and Loops for marketing campaigns and lifecycle automation, with combined credits stacking nicely.