
Loops Free Credits: $500 in credits
Email platform built for SaaS, transactional, marketing, and product emails with event-driven automations.
Premium: $79/year for unlimited deals
Already have an account? Log in
Deal Highlights
What is Loops?
Loops is an email platform built specifically for SaaS companies, designed for transactional emails, product updates, onboarding sequences, and lifecycle messaging. Unlike Mailchimp or ConvertKit which serve general audiences, Loops understands the SaaS email patterns: welcome sequences triggered by signup, feature announcements sent to active users, churn prevention emails based on usage drops.
For SaaS startups, Loops provides the email infrastructure purpose-built for your use case, user onboarding sequences, product changelog emails, usage-based triggers, and transactional notifications with a clean interface that feels like it was designed by someone who actually runs a SaaS product.
Key Features for Startups
SaaS-native design means every feature is optimized for software company email patterns. Contact properties include SaaS-specific fields, plan type, signup date, last active date, feature usage counts. Segmentation uses these properties natively. Templates are designed for product updates, not promotional sales.
Transactional emails handle password resets, order confirmations, and system notifications alongside marketing emails. One platform for both, with separate sending streams to protect deliverability.
Loops and automations (email sequences triggered by events) handle the full user lifecycle. User signs up, welcome sequence. User completes onboarding, feature discovery sequence. User inactive for 7 days, re-engagement sequence. User downgrades, churn prevention sequence.
API-first design lets you trigger emails from your application code. Send a transactional email with one API call. Add a contact with properties. Trigger a loop. Everything works programmatically.
Clean editor produces beautiful emails without fighting with drag-and-drop builders. The editor is closer to Notion than Mailchimp, write your email, add blocks, and it looks professional by default.
Who Should Use Loops?
SaaS startups that need lifecycle email alongside transactional email. Founders who find Mailchimp too broad and SendGrid too developer-focused. Product teams wanting to trigger emails based on user behavior. Any SaaS company where email drives activation and retention.
Loops vs Mailchimp
Mailchimp serves every business type. Loops is SaaS-specific with better lifecycle automation and API-first design. Mailchimp for general email marketing. Loops for SaaS lifecycle and transactional email.
Loops vs Customer.io
Customer.io is a powerful behavioral messaging platform. Loops is simpler with a cleaner interface and lower pricing. Customer.io for sophisticated behavioral automation. Loops for clean, effective SaaS email.
How to Claim This Deal
- Sign up through SaaSOffers for a free plan
- Import contacts or integrate via API
- Design emails with the clean editor
- Create loops for user lifecycle automation
Pricing Overview
Free plan with 1,000 contacts. Starter at $29/month for 5,000 contacts. All plans include transactional email and automation.
Loops Alternatives
Looking for Loops alternatives? While Loops is a strong choice for marketing, it is not always the right fit for every team. Compare Loops against the top alternatives in our category. Each with verified startup deals and credits. See all Loops alternatives →
Many startups end up using a combination of tools, and there are no restrictions on claiming multiple deals through SaaSOffers. Whether you need a cheaper option, different features, or a better startup deal, there is an alternative worth considering.
Who Is This Deal For?
Early-Stage Startups
Seed and pre-seed companies looking to move fast without overspending on tools.
Growing SaaS Teams
Series A+ companies scaling their stack and optimizing software costs.
Solo Founders
Indie hackers and bootstrapped founders who need enterprise tools at startup prices.
Get $500 in credits off Loops
Premium deal. Upgrade once, unlock everything.
!Eligibility Requirements
SaaS startup needing email platform
Frequently Asked Questions
Everything you need to know about this startup deal.
Loops is purpose-built for SaaS email (event-driven, product-triggered). Mailchimp is built for general marketing (newsletters, campaigns). Loops understands the SaaS lifecycle; Mailchimp does not. Choose Loops for product-driven SaaS email.
Related Offers
Wistia
Used by 2,294 members
6 months free Plus
Professional video hosting for businesses, host product demos, tutorials, and marketing videos with built-in analytics.
View offerKlaviyo
Used by 3,980 members
Free Plan
Get the Klaviyo Free Plan — the email and SMS marketing platform that powers most of the top Shopify stores, with deep ecommerce data, predictive analytics, and pre-built revenue flows.
View offerRiverside
Used by 546 members
3 months free Standard
Remote podcast and video recording in studio quality, record locally on each participant's device for crystal clear audio.
View offerDeal Summary
Looking for more startup deals?
Browse all offers