Plausible Pricing in May 2026

Plausible's pricing follows tiered structure: $9/month for up to 10K monthly pageviews, $19/month for 100K, $39/month for 1M, scaling up. Self-hosted Plausible is genuinely free under AGPL-3.0 license. Real-world Plausible bills for typical websites land at $10-50/month; teams self-hosting pay only their infrastructure costs.

The Free Trial offer provides 30 days to evaluate paid tiers. The strategic decision: Plausible's value is the privacy-first architecture combined with the explicit goal of being a clear, simple Google Analytics replacement: most teams use 5% of GA4's features and Plausible delivers exactly that 5% without the dark patterns. For broader privacy-focused web analytics, Fathom Analytics is the most direct competitor and competes feature-for-feature on similar privacy-first positioning. Simple Analytics targets the same niche with similar pricing. Umami is the open-source self-hosted alternative — free if you run it yourself. Pirsch is another lightweight privacy-focused option. PostHog includes a privacy-friendly mode and is free up to 1M events/month. Matomo (formerly Piwik) is the open-source/self-hosted alternative with broader feature set than Umami. Cloudflare Web Analytics is a free privacy-friendly option for sites already on Cloudflare. For teams who want full GA4 replacement at scale, Heap and Mixpanel offer broader product analytics. Google Analytics 4 remains free and powerful but with privacy/compliance complications. Adobe Analytics targets enterprise with very different positioning. The Plausible vs Fathom decision often comes down to specific feature preferences and pricing tier — both are credible privacy-first alternatives.