Zoho CRM Pricing in May 2026

Zoho CRM's pricing follows tiered structure: Free for up to 3 users (basic CRM), Standard at $14/user/month, Professional at $23/user/month, Enterprise at $40/user/month, Ultimate at $52/user/month. Real-world Zoho CRM bills for typical 10-person sales teams on Professional land at $230/month.

The Free Plan offer covers basic CRM for very-small teams. The strategic decision: Zoho CRM's value is the value tier with credible feature depth combined with the breadth of Zoho's broader ecosystem. For broader CRM alternatives, HubSpot CRM is the dominant alternative — particularly with the 90% off Year 1 startup discount that makes the all-in-one HubSpot suite extremely competitive. Pipedrive is the simpler sales-pipeline-only alternative. Salesforce remains the enterprise default but at significantly higher pricing. Close targets inside-sales workflows specifically. Attio targets flexible-data-model CRM. Folk targets relationship-driven SMB. Copper integrates with Google Workspace. Freshworks CRM (Freshsales) competes at similar mid-market pricing. Insightly bundles project management. SugarCRM targets enterprise with self-hosting option. SuiteCRM is the open-source self-hosted alternative. Vtiger CRM is another open-source alternative. EngageBay targets all-in-one at competitive pricing. Bitrix24 targets free-tier all-in-one with broader features at similar price tier as Zoho. The Zoho One bundle (CRM + Mail + Books + many more) is genuinely cheaper than equivalent SaaS bundling — for businesses willing to commit to Zoho ecosystem, the consolidation is meaningful. For best-of-breed approaches, dedicated tools usually beat Zoho CRM on specific features.