Growthbook Pricing in May 2026

GrowthBook's pricing follows tiered structure: Self-hosted is genuinely free under MIT license, GrowthBook Cloud Pro at $20/user/month, Enterprise custom-quote. Real-world GrowthBook Cloud bills for managed deployment land at $100-500/month for typical 5-15 person teams; teams self-hosting pay only their infrastructure costs.

The Free Self-Hosted offer is genuinely valuable. The strategic decision: GrowthBook's value is the experimentation-first positioning combined with self-hostable open-source: where most feature-flag tools treat experimentation as an afterthought, GrowthBook builds for it from the ground up. For broader feature-flag platforms, LaunchDarkly is the dominant commercial alternative and wins on enterprise governance, audit logging, and broader integrations — but its experimentation features have historically lagged dedicated experimentation tools. PostHog includes feature flags and A/B testing in its all-in-one product analytics platform — frequently preferred for teams who also want analytics. Statsig has emerged as a serious LaunchDarkly competitor with experimentation and analytics bundled, plus a generous free tier. Optimizely targets enterprise experimentation specifically. Split.io focuses on experimentation specifically. ConfigCat and Unleash target the price-sensitive market with simpler flag management. Flagsmith is the open-source flag-management alternative with simpler positioning than GrowthBook. AB Tasty and VWO target marketing-team experimentation with stronger no-code editor focus. Eppo and Statsig target experimentation with sophisticated causal-inference features. The GrowthBook vs Statsig vs PostHog decision often splits: GrowthBook for self-hosted open-source with strong stats; Statsig for managed experimentation with generous free tier; PostHog when bundled with broader analytics matters.