Knock Pricing in May 2026

Knock's standard pricing follows usage-based tiers: Starter free up to 1K notifications/month, Growth at $250/month for 100K notifications, Scale at $1,250/month for 1M notifications, Enterprise custom-quote. Real-world Knock bills for products with multi-channel notifications land at $250-1,500/month for early-stage; mid-stage products with serious notification orchestration hit $5K-30K/month at Scale tiers.

The $500 startup credit covers 2-12 months of Knock at the Growth tier depending on notification volume. Eligibility focuses on AI-native and accelerator-backed startups with verified multi-channel needs. The credit applies to all Knock notification channels (email, push, SMS, Slack, in-app). The strategic decision: Knock's value is the workflow-first orchestration model — for products with serious notification complexity (preference management, multi-channel fallbacks, batched digests), Knock collapses logic that would otherwise require custom code. For products with simple notification needs (just transactional email + occasional push), Resend + OneSignal as separate tools typically win on cost. The credit window is the right time to validate whether your notification architecture justifies dedicated orchestration — many products start with email-only and discover preference management becomes painful only at growth-stage. Knock vs Courier is the active comparison; both target similar workflows with different pricing emphasis. For open-source preference, Novu offers similar feature scope with self-hosted deployment.