OneSignal Pricing in May 2026

OneSignal's pricing follows tiered structure: Free Plan with up to 10K mobile + unlimited web subscribers, Growth at $9/month for 10-50K subscribers, Professional at $99/month for 50K-200K subscribers, Enterprise custom-quote. Real-world OneSignal bills for typical multi-channel notification needs land at $9-300/month.

The Free Plan offer is genuinely substantial. The strategic decision: OneSignal's value is the push-notification-first strength combined with the generous free tier (10K mobile and unlimited web subscribers free) plus multi-channel growth capabilities. For broader notification orchestration, Customer.io targets product-led SaaS with strong behavioral triggers across channels. Braze targets enterprise multi-channel orchestration. Iterable competes at enterprise scale. Knock and Courier target notification infrastructure with workflow orchestration. Novu is the open-source self-hosted alternative. For specifically push notifications without multi-channel, Firebase Cloud Messaging (FCM) is the underlying push infrastructure most platforms use; Apple Push Notification service (APNs) handles iOS-native; Web Push protocol handles browser push. Pushwoosh, Airship (formerly Urban Airship), and PushEngage compete on push-notification-focused platforms. For specifically email marketing alongside push, Mailchimp, ActiveCampaign, and Brevo target email-first. For specifically SMS marketing, Klaviyo SMS, Attentive, and Postscript target ecommerce SMS. For specifically in-app messaging and product tours (different scope), Intercom, Pendo, and Chameleon target in-product messaging. For specifically Shopify-focused, Klaviyo + push apps handle ecommerce push. The OneSignal vs Customer.io decision often splits: OneSignal for push-first with multi-channel added; Customer.io for SaaS-lifecycle behavioral marketing across channels.