RevenueCat Pricing in May 2026

RevenueCat's pricing follows tiered structure: Free Starter for up to $2.5K monthly tracked revenue (MTR), Pro at 1% of MTR over $2.5K, Enterprise custom-quote with capped fees. The pricing model is unusually founder-friendly — most early-stage mobile apps run on Free Starter indefinitely until reaching meaningful subscription revenue. Real-world RevenueCat costs for mid-stage mobile-app subscription products land at 1% of subscription revenue.

The Free Starter offer is genuinely valuable — RevenueCat's free tier handles most early-stage mobile app subscription needs indefinitely. Eligibility is broad. The strategic decision: RevenueCat's value is the dominant in-app subscription management for mobile apps — handle iOS and Android subscriptions, paywall experiments, and analytics across both app stores from one SDK. The differentiator is the abstraction over Apple StoreKit and Google Play Billing: implement once, manage entitlements consistently across platforms. For mobile-app-specific subscription management, RevenueCat is the category leader. The free tier is the right time to validate whether RevenueCat fits your mobile-app subscription model. For specifically mobile-app subscription management, RevenueCat is the dominant choice. Adapty competes directly with similar features at competitive pricing — usually preferred for stronger paywall A/B testing. Glassfy and Qonversion are smaller competitors. For specifically Apple StoreKit + Google Play directly without abstraction, native SDK integration handles this at zero cost but with significantly more code. For broader subscription billing (different scope), Stripe Billing, Chargebee, Recurly, and Paddle target SaaS subscriptions rather than mobile-app subscriptions. For specifically paywall A/B testing, RevenueCat Paywalls and Adapty Paywalls compete with Superwall and Namespace. RevenueCat's specific niche is mobile-app subscription management.