Shopify Pricing in May 2026

Shopify's pricing follows tiered structure: Basic at $25/month, Shopify at $65/month, Advanced at $399/month, Plus at $2K-2.5K/month for enterprise. Real-world Shopify bills for SMB ecommerce land at $30-400/month plus app subscriptions; mid-stage brands hit $500-5K/month including apps.

The Free Trial offer provides 3 days to evaluate. The strategic decision: Shopify's value is the ecosystem — themes, apps, payment integrations, shipping integrations, the Shop app discovery network, and the gravity of being the e-commerce platform that virtually every adjacent vendor builds for. For most D2C brands and SMB e-commerce, Shopify is the path of least resistance to a working storefront. For broader e-commerce alternatives, BigCommerce competes directly with Shopify on similar all-in-one positioning, often preferred for B2B-friendly features and stronger native multi-currency support. WooCommerce (WordPress) is the open-source alternative for teams who want maximum customization and self-hosting. Magento (Adobe Commerce) targets enterprise. Wix Stores and Squarespace Commerce target SMBs at lower prices with simpler tooling. For headless commerce specifically: commercetools targets enterprise headless; Swell, Saleor, and Medusa target headless for smaller brands; Shopify Hydrogen handles headless on top of Shopify. For specific niches: Etsy targets handmade and vintage; Amazon Handmade competes for the same market. For digital products specifically (not Shopify's strength), Gumroad, Lemon Squeezy, and Sellfy specialize. For subscription commerce, Recharge and Bold integrate with Shopify; Recurly and Chargebee handle SaaS-style subscriptions separately.