Livestorm Coupon: Free Plan

Deal Highlights

Most webinar software was built for enterprise training departments and then sold to marketers. Livestorm was built the other way around. It runs entirely in the browser, so nobody downloads anything to attend, and it ships with the registration pages, reminder emails, and follow-up automation that turn a webinar into a lead channel rather than a video call with a large audience.

For a startup, the download requirement is the detail that decides everything. Every attendee asked to install software is an attendee you lose, and the drop-off happens at the exact moment they were most interested. Browser-based attendance removes that friction entirely.

What Is Livestorm?

Livestorm is a video engagement platform for webinars, virtual events, product demos, and online training. It handles the full lifecycle: a registration page, automated reminder emails, the live session itself, and post-event analytics and follow-up.

It supports three formats that cover most startup use cases. Live sessions are real-time and interactive. Automated sessions play a pre-recorded video on a schedule while you answer questions in chat, which lets one recording serve an ongoing audience. On-demand sessions let people watch immediately after registering, which converts far better than asking someone to book a slot two weeks out.

Everything runs in the browser on desktop and mobile. Attendees click a link and arrive. Hosts do not install anything either, which matters when a teammate needs to co-present at short notice.

What's Included in the Free Plan

The free tier is a genuine working plan, limited by audience size rather than crippled on features:

• Up to 10 attendees per session
• Unlimited webinars, so you can run as many sessions as you like
• Registration pages with customizable fields
• Email invitations and reminders
• Live chat, polls, and Q&A during sessions
• Basic analytics on registration and attendance
• Browser-based attendance, no downloads for anyone

Ten attendees is small for a public marketing webinar and entirely adequate for the things startups actually do first: customer training sessions, product demos to a handful of prospects, investor updates, internal all-hands, and testing your whole funnel before you spend money on promotion.

Livestorm Pricing: How the Model Works

Livestorm prices around active contacts, meaning unique people who register for or attend your events in a billing period. This is a meaningfully different model from per-seat or per-attendee-capacity pricing, and it changes how you should plan.

Annual billing typically saves around 20% against monthly.

The active-contact model rewards a specific behavior: running many sessions for the same audience costs you nothing extra, because a contact is counted once regardless of how many of your events they attend. A startup running a monthly webinar to a loyal community is inexpensive on this model. A startup running one enormous event for thousands of first-time registrants is where costs concentrate.

Plan around that. If your strategy is a recurring series to a returning audience, Livestorm's pricing works in your favor. If you are running occasional mass-market events, price the specific contact volume before committing.

Key Features for Startups

Registration and landing pages. Built in, customizable, and connected to the rest of the funnel. You do not need a separate landing page tool or a developer to publish one.

Email automation. Invitations, reminders, and follow-ups are handled natively. Reminder emails are the single largest lever on attendance rate, and having them built in means they actually get sent.

Engagement tools. Polls, Q&A, chat, and calls to action during the session. In-event CTAs matter because the moment of highest intent is while someone is still watching, not in a follow-up email the next day.

Automated and on-demand modes. Record once and let it run. An on-demand demo that a prospect can watch three minutes after they express interest converts better than a live session scheduled for next Tuesday.

Analytics. Registration-to-attendance rates, watch duration, drop-off points, and engagement per attendee. Drop-off timing is the most useful of these, since it tells you exactly where your content loses people.

Integrations. Connects to CRM and marketing tools so registrants flow into your pipeline automatically rather than sitting in a CSV export nobody imports.

Livestorm vs Zoom Webinars vs Demio vs Riverside

The distinction that matters most: Zoom Webinars is a broadcast tool, Livestorm and Demio are marketing tools. Zoom will reliably put your session in front of thousands of people, but it will not give you the registration funnel, lead scoring, and conversion analytics that make a webinar a measurable acquisition channel. If your audience already lives in Zoom and you mainly need reach, Zoom is fine. If the webinar exists to generate and qualify leads, the purpose-built tools win.

Between Livestorm and Demio, the practical split is entry cost and format flexibility. Livestorm's free tier lets you validate the whole motion before spending anything, and its on-demand mode is strong. Demio is more explicitly built around evergreen conversion funnels and prices accordingly.

What Actually Determines Webinar Success

The platform is rarely the reason a webinar works or fails. Four things matter more.

Reminder emails drive attendance. Registration-to-attendance rates commonly sit far below half without them. A sequence at one day, one hour, and at start time typically lifts attendance substantially. This is the highest-return thing you can configure.

Timing beats promotion. A session scheduled mid-week during working hours in your audience's timezone outperforms a better-promoted session at an awkward time. Check where your registrants actually are before picking a slot.

The first three minutes decide retention. Attendees decide quickly whether to stay. Opening with housekeeping and a long agenda loses them. Open with the specific problem you are about to solve.

On-demand captures the majority. Most registrants will not attend live. Making the recording available immediately, and emailing it automatically, often doubles the total audience for the same production effort.

Running a Webinar That Generates Pipeline

A webinar is not a marketing channel until the follow-up is designed. Most startups produce a good session and then waste it.

Segment attendees by behavior, not by registration. Someone who watched 45 minutes and asked a question is a different prospect from someone who registered and never showed. Treating both to the same follow-up email wastes the first and annoys the second. Livestorm's analytics give you watch duration and engagement per person, which is exactly the segmentation you need.

Follow up within 24 hours. Intent decays fast. The message that lands the next morning while the session is still fresh outperforms the one sent the following week by a wide margin.

Send the recording to everyone, including no-shows. Registrants who missed the live session already told you they were interested. The recording email is often the highest-converting message in the sequence, and it costs nothing to send.

Ask one qualifying question in the exit poll. A single question at the end, something like whether they are evaluating a solution now, sorts your list into priorities better than any lead score you could calculate afterward.

Track the metric that matters. Attendance and watch time are diagnostics. The number to report is pipeline generated per session, and measuring it is what justifies running the next one.

Common Mistakes That Waste a Webinar

Presenting for the full hour. Sessions that run long without interaction lose most of their audience by the halfway mark. Build in a poll or a Q&A break every ten to fifteen minutes.

Making it a product tour. Attendees came for a problem, not a feature list. Lead with the problem and let the product appear as the resolution rather than the subject.

Promoting it once. A single announcement reaches a fraction of your audience. Multiple touches across email and social, spread over two weeks, produce meaningfully higher registration.

Never reusing the recording. A session that runs once and disappears has a terrible return on the hours it took. Automated and on-demand modes exist precisely so one good recording keeps working.

Who Should Use Livestorm?

Use it if you run product demos, customer onboarding sessions, or marketing webinars and you want registration, reminders, and follow-up handled in one place. Startups selling B2B software get particular value, since a recurring demo webinar scales founder-led sales without scaling founder hours.

Use the free plan if you are validating whether webinars work for your audience at all. Ten attendees is enough to test your topic, your funnel, and your delivery before paying anything.

Look elsewhere if you need to broadcast to thousands of attendees, where Zoom Webinars is built for that scale, or if your real need is high-quality recorded content rather than live events, where a recording-focused tool serves better.

Real Startup Use Cases

A B2B SaaS startup replaced individual demo calls with a weekly group demo. One session covering the same ground as ten separate calls freed most of a founder's week, and the recording became an on-demand demo that prospects could watch immediately instead of waiting for the next live slot.

A developer tools company ran monthly technical workshops. Because pricing counts unique contacts rather than attendances, the same community returning each month cost no more than a single event, which made a recurring series economically sensible in a way per-event pricing would not have.

An early-stage team used the free plan for customer onboarding, walking new accounts through setup in small groups of under ten. It cut repeated one-to-one onboarding calls and gave the team a library of recordings to send to future customers.

How to Claim the Free Plan

1. Follow the link on this page to Livestorm and create an account.
2. Create your first event and choose the format: live, automated, or on-demand.
3. Customize the registration page with the fields you actually need. Every extra field lowers registrations, so ask for name, email, and at most one qualifying question.
4. Turn on the reminder email sequence before promoting anything.
5. Run a test session with a colleague to check audio, screen sharing, and the attendee experience in a browser.
6. Connect your CRM so registrants flow into your pipeline automatically.

Tips to Get More From Livestorm

1. Configure reminders first. Attendance is the metric everything else depends on, and reminders are the cheapest way to raise it.
2. Keep registration forms short. Two or three fields. You can qualify later; you cannot un-lose a registration.
3. Always enable on-demand. Most of your audience will watch after the fact, and turning this off discards the majority of your reach.
4. Use polls early. An interaction in the first few minutes measurably reduces drop-off.
5. Repurpose every session. One webinar yields clips, a blog post, and an evergreen demo. The production cost is already sunk.
6. Watch drop-off timestamps. They tell you precisely which part of your content is not working, which no survey will.
7. Run the same session monthly rather than perfecting one. Because pricing counts unique contacts rather than events, a recurring series costs little more than a single event, and each run is better than the last.
8. Test the attendee view in a browser you do not use. Hosts see a different interface from attendees, and problems with audio permissions or mobile layout only surface from the other side.

Who Is This Deal For?

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