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Modern CRM built for relationship-driven teams — lightweight, flexible, and collaborative.

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folk CRM — The CRM That Actually Gets Used

folk is a modern, lightweight CRM designed for relationship-driven teams who find Salesforce overwhelming and spreadsheets limiting. Used by teams at Alan, Qonto, and Y Combinator-backed startups, folk brings a Notion-like editing experience to contact management with powerful automations underneath.

Why Traditional CRMs Fail Startups

Most startups buy a CRM, spend weeks setting it up, and abandon it within months because the data entry burden is too high. folk flips this by making CRM feel effortless: import contacts from anywhere, enrich them automatically with public data, and manage relationships in a spreadsheet-like interface that your team actually wants to use.

What Makes folk Different

folk's magic is in contact enrichment and pipeline flexibility. Add someone from LinkedIn, Gmail, or a CSV — folk automatically fills in their company, title, social profiles, and email. No manual data entry. Pipelines are fully customizable with drag-and-drop kanban boards for sales, fundraising, partnerships, or hiring.

The Chrome extension lets you add contacts to folk from any website. Email sequences with personalization variables let you run outreach campaigns directly from the CRM. Integrations connect to Slack, Zapier, Make, and your email provider.

folk vs HubSpot

HubSpot is a full marketing and sales suite with hundreds of features. folk is intentionally simple — it does contact management and pipeline tracking extremely well without the bloat. HubSpot is free for basic CRM but gets expensive fast with add-ons. folk is $20/user/month with everything included.

folk vs Attio

Both are modern CRMs for startups. Attio is more data-model focused with custom objects and relationships. folk is more workflow-focused with better email sequences and LinkedIn integration. folk has a lower learning curve; Attio offers more customization for complex sales processes.

Best For

Startup founders managing investor relationships. BD teams running partnership pipelines. Recruiters tracking candidates. Any team under 50 people who needs a CRM that takes 15 minutes to set up instead of 15 days.

Getting Started

  1. Sign up through SaaSOffers with your work email
  2. Import contacts from Gmail, LinkedIn, or CSV
  3. Create your first pipeline in under 5 minutes
  4. Start managing relationships with zero data entry

Pricing

folk offers a free trial. Paid plans start at $20/user/month with unlimited contacts, pipelines, email sequences, and integrations. Annual billing saves 20%.

Who Is This Deal For?

Early-Stage Startups

Seed and pre-seed companies looking to move fast without overspending on tools.

Growing SaaS Teams

Series A+ companies scaling their stack and optimizing software costs.

Solo Founders

Indie hackers and bootstrapped founders who need enterprise tools at startup prices.

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Frequently Asked Questions

Everything you need to know about this startup deal.

folk offers a free trial period. After that, plans start at $20 per user per month with all features included — no hidden add-ons.